Boating Business | Musto signs up for Ocean Race campaign

MUSTO SIGNS UP FOR OCEAN RACE CAMPAIGN

HOMENEWSAFTERMARKETCLOTHINGMUSTO SIGNS UP FOR OCEAN RACE CAMPAIGN

06 Feb 2020

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Musto and 11th Hour Racing Team are collaborating on a range of sustainable clothing Credit: Musto

INDUSTRY DATABASE

MUSTO LTD

Musto has signed on with 11th Hour Racing Team as official supplier for the next three years, providing high performance clothing on and off the water for the team’s Ocean Race 2021 campaign.

To meet the demands caused by technical developments in foiling and subsequent developments in kit, Musto will collaborate with 11th Hour Racing Team to develop the next generation of HPX, the company’s ocean sailing collection.

Musto will also collaborate with 11th Hour Racing Team members and Ocean Race veterans, Mark Enright and Charlie Towill, on research and development to create a range of innovative and sustainable clothing.

Sustainability

“We’re proud to be aligned with a pair of offshore sailing stars like Mark and Charlie as they aim for The Ocean Race Trophy in 2021-22,” said Nick Houchin, head of marketing at Musto. “Not only are they world-class athletes and sailors, but also leaders in promoting initiatives around ocean health and sustainability to the wider sailing audience and sports fans worldwide.”

“Musto has long had a reputation for designing and engineering high quality, durable products.”

The key learnings from this initial collaborative line will be used across Musto’s collection in future seasons.

via Boating Business | Musto signs up for Ocean Race campaign.

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