NEWS RS Sailing switches identity for growth 11/01/2023 Save article RS Sailing has renamed itself as RS Marine Group to unify all of its brands under one umbrella and help drive growth going forward. SHOW FULLSCREEN Source: RS Marine Group The companies in RS Marine Group’s portfolio include RS Sailing, RS Electric Boats, Cheetah Marine and the all-new Ocean Play zoom inzoom out The companies in RS Marine Group’s portfolio include RS Sailing, RS Electric Boats, Cheetah Marine and the all-new Ocean Play, which will be making Picos and more with Jo Richards. “Each of the companies will retain its individual identity while functions such as finance, marketing, design and business growth will be shared. Common drivers such as sustainability will be brought to the fore as the group expands and utilises its significantly widened network base,” said Jon Partridge, CEO – Commercial, RS Marine Group. Unified approach All RS Marine Group’s current sales and production locations will continue to operate. Alex Newton-Southon, CEO Technical, RS Marine Group, said that a more unified new group will bring benefits to all of its brands and companies. “We have technical expertise across such a wide range of products; imagine the insight we can gain from sharing our experience and ideas. The collaboration benefits are endless as we push toward innovative, sustainable, accessible craft for our customers,” he said. The growth figures detail the need to move ahead in line with the group’s expansion. In 2014, RS Sailing was a £5 million operation, in 2023, the group’s total revenue is forecasted to be £25 million and the aim is to significantly grow this over the next five years. RS Marine Group’s companies share a common goal to improve handling, performance and user friendliness across the sailing and power boat sectors, including specific focus on ever greater sustainability and accessibility attributes. These will build on, for example, Cheetah’s heritage of creating boats for the Wet Wheels Foundation, RS Sailing’s RS21 and RS Electric Boats’ development of the all-electric Pulse 63 RIB.   Topics Industry NewsRS Sailing

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