ITALY PLANS ‘GREAT OCTOBER OF SAILING’
HOMENEWSINDUSTRY NEWSITALY PLANS ‘GREAT OCTOBER OF SAILING’
04 Jun 2020
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The Genoa Boat Show and Barcolana are running back to back this year Photo: Wikimedia
The Italian Sailing Federation (FIV), sailing regatta Barcolana at Trieste and the Genoa Boat Show are working together to create an exceptional October for yachting and sailing.
At a meeting organised by the president of FIV, Francesco Ettore, in which the unprecedented nature of the COVID-19 pandemic was noted, it was decided to focus on making the most of the similarities between the two events, capitalising on the fact that they will now take place back to back.
“For us the boat show and the Barcolana are two of the most important moments for the growth of our industry,” said Francesco. “It is important to capitalise on them by combining forces, accelerating the desire to begin again that we all have.”
Sharing knowledge
Key areas of discussion were promotion and communication and the search for potential economies of scales through joint work and shared initiatives between the events. In particular the exchange of know-how from technical and scientific experts will be promoted to find the best application of COVID-19 guidelines.
“The activities of the Boat Show and Barcolana are complementary,” said Dean Bassi, in charge of operations for Barcolana. “From this it is possible to reap benefits, to become in some way a single widespread event to amplify communications on the ‘Made in Italy’ of boating.”
via Boating Business | Italy plans ‘Great October of Sailing’.