Boating Business | New CEO for Land Rover BAR

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New CEO for Land Rover BAR

06 Nov 2017

Grant Simmer has been appointed CEO of Land Rover BAR Pic © Guilain Grenier / Land Rover BAR

Grant Simmer is to join the British America’s Cup team, Land Rover BAR, as CEO.

Mr Simmer has competed in ten America’s Cup cycles and been on the winning team four times having started as navigator aboard Australia II during their historic victory in 1983, breaking America’s 132-year stronghold on the Cup.

Recently Mr Simmer has worked with ORACLE TEAM USA leading to speculation the team will not compete in the next edition of the event.

“Grant’s experience and achievements in the America’s Cup are second to none,” said Sir Ben. “He has won the America’s Cup four times, either as a sailor, design coordinator or general manager. He is the right person to help Land Rover BAR achieve the goal to bring the Cup home to Britain.”

Mr Simmer added: “It feels like the right time to be joining the team at Land Rover BAR with the new class of boat due to be revealed this month by the defender, Emirates Team New Zealand.”

Former CEO Martin Whitmarsh will continue as advisor to the team and CEO of the newly formed BAR Technologies formed to commercialise technologies developed through the America’s Cup team.

via Boating Business | New CEO for Land Rover BAR.

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