Boating Business | Lewmar chooses direct model

LEWMAR CHOOSES DIRECT MODEL

HOMENEWSINDUSTRY NEWSLEWMAR CHOOSES DIRECT MODEL

11 Jan 2021

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Lewmar is to supply its products direct to customers

INDUSTRY DATABASE

LEWMAR MARINE

Lewmar is to operate as a direct B2B supplier to all retail outlets, OEM clients and approved installers in the UK.

The announcement – taking effect immediately – puts an end to the company’s partnership with its long-standing distributor Aquafax.

Lewmar says the decision is in response to both changing consumer demands and in an effort to increase brand presence in its home market.

“Our aim as the leading UK leisure marine manufacture is to increase the volume of product into the marketplace and allow it to become more accessible, for the OEM builder through to end users either via our approved installer network or retailers,” said UK direct manager, Adam Cockerill. “We are confident that this new strategy will help continued growth in the UK sector, improving customer experience.”

He added: “With new systems and additional team members in place, Lewmar is poised to offer seamless operational management to our UK clients. We would finally like to thank Aquafax for their work over the past 12 years.”

And he said Lewmar will continue to work closely with its distributor network throughout the rest of the world.

Lewmar supplies hatch, anchoring, docking, deck hardware and glazing solutions.

via Boating Business | Lewmar chooses direct model.

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