Boating Business | Berthon takes on Pearl Yachts

INDUSTRY DATABASE

BERTHON BOAT CO LTD

Pearl Yachts has appointed Berthon as its dealer for the UK and France.

Berthon will join Atlantic Yacht & Ship in the USA, Baxter Marine in Spain and Aquamarine ltd in Turkey to offer clients the Pearl range on both sides of the Atlantic.

The collaboration is aimed at the boatbuilder growing its dealer network in line with a strengthening foothold in the 60 to 100ft flybridge sector.

“We have spent the last two years focusing a huge effort on our new generation fleet and are delighted to have Berthon on side to represent us and our glorious achievements,” said Pearl Yachts MD Iain Smallridge.

Safe hands

“Berthon matches Pearl’s values of offering world class yachts with outstanding service and value for money. We feel strongly that our clients will be in safe hands with Berthon.”

Berthon’s Pearl brand manager, Ben Toogood added: “Berthon is delighted to be working with Pearl Yachts both in the UK and France.

“We have a long history selling quality motor yachts and see Pearl as a great introduction to our new yacht range.”

Pearl Yachts was founded in 1997 with the aim of designing a range of luxury motor yachts offering voluminous interiors, combined with opulence and design excellence.

Pearl’s fleet consists of the Pearl 65, the new Pearl 80 and the soon to be launched Pearl 95.

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