remium team bases to enhance the \u2018pit lane\u2019 experience for Volvo Ocean Race fans<\/p>\n
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Ainhoa Sanchez\/Volvo Ocean Race<\/p>\n
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The Volvo Ocean Race will be introducing innovative new team bases at all the Host Cities in 2017-18 to form the ultimate \u2018pit lane\u2019 where the public will be able to see what before has gone on \u2018behind closed doors\u2019 and interact with crews in a casual environment (full story below).<\/p>\n
ALICANTE, Spain \u2013 The Volvo Ocean Race will be introducing innovative new team bases at all the Host Cities in 2017-18.<\/p>\n
Combined with the large scale Boatyard facility introduced in Host Cities in the last edition, where repairs are carried out on the boats in full view of the public, they will form the ultimate \u2018pit lane\u2019 where the public will be able to see what before has gone on \u2018behind closed doors\u2019 and interact with crews in a casual environment.<\/p>\n
\u201cWe\u2019re trying to bring the fans into our living rooms so they can get a feel for what really goes on there,\u201d said Richard Mason, Operations Director and a four-time Volvo Ocean Race veteran. \u201cThey are for the teams, and their partners, but are also much more of an open interface for the public.\u201d<\/p>\n
The development is the fourth in a series of 10 announcements from the Volvo Ocean Race, and is just one of a number of turnkey solutions from the Race organisation designed to limit the costs and operational complexities for teams \u2013 the new team bases will be both built and dismantled by the Race organisation \u2013 allowing race teams more time to focus on winning the race on the water.<\/p>\n
\u201cThat face to face contact with the heroes is key,\u201d Mason added. \u201cI remember when I was a kid and the Race visited Auckland, my home town. I went to meet Sir Peter Blake who lifted me up onto the helm of his boat, Ceramco. I instantly knew that this was what I wanted to do with my life.\u201d<\/p>\n
The new team bases will be open to the public on the ground floor. They will not only form a base for the sailing teams within the Race Villages where the teams work on a day to day basis as they get ready for the next leg, but also provide an additional space for intimate sponsor activation to complement the sponsors larger scale activation operations on site with bespoke pavilions for product display and hospitality.<\/p>\n
Aside from the advantage of bringing the fans closer to the shore action, the efficient design of the bases means that they fold down more easily into shipping containers, saving valuable space and time as the event travels around the globe.<\/p>\n
\u201cIn the Volvo Ocean Race, timing is everything and the ability to build up and dismantle these Race Villages quickly is vital,\u201d said Qu\u00e9rine van Osch, Volvo Ocean Race Village Experience Manager.<\/p>\n
\u201cWe\u2019re always striving for innovation in everything we do, and this solution is amazing. The container actually becomes part of the structure, so it\u2019s super efficient, and will reduce the number of containers we ship around the planet by up to 60%.\u201d<\/p>\n
via Premium team bases to enhance the \u2018pit lane\u2019 experience for Volvo Ocean Race fans| Volvo Ocean Race<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" remium team bases to enhance the \u2018pit lane\u2019 experience for Volvo Ocean Race fans Download Ainhoa Sanchez\/Volvo Ocean Race Download Ainhoa Sanchez\/Volvo Ocean Race Download Ainhoa Sanchez\/Volvo Ocean Race The Volvo Ocean Race will be introducing innovative new team bases … Continue reading