\u201cThe likes of The Guardian, the New York Times, China\u2019s People\u2019s Daily, the Financial Times and Forbes covered the Race multiple times \u2013 and that\u2019s a key measure for us,\u201d he added. \u201cWe saw a 140% increase in online news audience, from a similar number of articles to last race.\u201d<\/p>\n
Similarly, in terms of TV news output, the Race\u2019s content was featured by bigger audience channels, leading to a 27% increase in publicity value in this area, to \u20ac293 million measured by global media monitoring company Repucom.<\/p>\n
Meanwhile, race organisers have continued to pioneer new ways to tell the story of this nine-month human endeavour.<\/p>\n
The official Volvo Ocean Race app, delivering tailored, mobile-first content around the clock, received 391,000 downloads during the event \u2013 that\u2019s more than double the previous edition.<\/p>\n
And the Volvo Ocean Race social media platforms also experienced growth and high levels of engagement \u2013 with 1.2 million fans signing up to follow the event on Facebook and Twitter.<\/p>\n
The Race continues to deliver highly lucrative opportunities for sponsors. The average team media value, measured by Repucom, was \u20ac47.5 million.<\/p>\n
Even Team Vestas Wind, which spent much of the Race shore-bound due to damaging the boat in Leg 2, achieved a media value of \u20ac28 million.<\/p>\n
For the 11 host ports of the race, the financial results were similarly positive. The economic impact of the Race on Alicante, the home of the event\u2019s HQ, was measured at \u20ac89.3 million by PricewaterhouseCooper.<\/p>\n
The next edition of the Volvo Ocean Race \u2013 the 13th \u2013 will begin in Alicante, in 2017. Seven ports \u2013 Alicante, Auckland, Cape Town, Cardiff, Gothenburg, Lisbon and Newport \u2013 have already been announced, with the full route to be disclosed in\u00a0 2016.<\/p>\n
via Race Report confirms 2014-15 edition as best yet| Volvo Ocean Race 2014-2015<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cThe likes of The Guardian, the New York Times, China\u2019s People\u2019s Daily, the Financial Times and Forbes covered the Race multiple times \u2013 and that\u2019s a key measure for us,\u201d he added. \u201cWe saw a 140% increase in online news … Continue reading